Kvant has agreed on an exclusive partnership with fiscal data operators (OFD) OFD Platform,
OFD will supply "Quant" with impersonal data on purchases of Russians. The contract does not prohibit operators from cooperating with contractors for other types of services - for example, providing reports to retailers.
Supply of anonymized dataabout offline purchases by Russians should improve the accuracy of online advertising, and also allow analyzing sales before and after an advertising campaign, OFD representatives say.
Anonymized data provides average informationabout purchases of individual brands or product categories, allow you to calculate the conversion from viewing an advertisement to a purchase, they are already used for reports on sales in retail and& analysis of advertising campaigns on TV.
In addition, since last year, the joint venture between Gazprom-Media and MaximaTelecom has been receiving data on offline user behavior collected by Evotor's DMP.
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