The concept of a designer TV has not yet entered our lives, but the first years of their existence already allow
Samsung, as the global leader in this market, does notshy to experiment with forms and new scenarios for using televisions. And no other manufacturer can afford to do this on such a scale. The company now has four versions of such TVs: Samsung The Terrace, designed for installation outside the home and protected from dust and water droplets. Unimaginable just a few years ago, but understandable in the era of the popularity of vertical video on Samsung The Sero smartphones. And more widespread and therefore more interesting and relevant for our audience, Samsung The Frame, which fits into the interior thanks to its transformation into a picture on the wall, and the technologically advanced Samsung The Serif, which cannot but please those who are familiar with technology. We’ll talk about them now, clearly explaining what new they can bring into our lives using simple GIFs (with cats).
TV when on, picture when off
The main feature of Samsung TV seriesThe Frame is their ability, when turned off, to remain part of the interior and work for it, and not turn into a huge black spot on the wall. This is a real rethinking of the role of the TV and the scenarios for its use in the home. There are 1,200 paintings from the world's largest galleries in a special application for TV - the Art Store. The Auto Curation function studies the user's actions and the pictures used in order to suggest new products that suit his tastes. Subscription to this service costs 135 hryvnia per month (the first 4 months are free).
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Those who do not want to spend money turn theirhouse in the picture gallery, they can use their own photos from the smartphone for the "Picture" mode by installing the application and changing the picture in a couple of clicks:
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Interchangeable TV frame The Frame
There are no minor issues when it comes to interior designdetails. On the contrary, they are the ones who create the necessary atmosphere in the room. Replaceable frames on The Frame TVs are another innovation that only appeared on these TVs. This move not only brings their appearance even closer to paintings (with the correct brightness settings, a whole row of such TVs on the wall cannot be distinguished from paintings from a distance of several meters - I myself have observed this several times at exhibitions and presentations and each time I was amazed at how easy the brain is deceived, convincing me that this is a painting), but it also allows you to make the TV an integral part of the interior, as if it were made to order. In general, the owners of such a TV will always have something to surprise their guests.
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See how the impression of the TV and the picture that it turns into changes, depending on the interior and the chosen frame:
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Invisible Connection Cable and One Connect Module
Observant readerggwill ask a logical question:But how are connection cables connected to these TVs, including power? For The Frame series TVs, there is also a technical solution called Invisible Connection (literally: invisible connection). This is a cable specially designed for new generation TVs in a translucent braid, inside which all the wires necessary for the TV to operate are located. Its small size and discreet color make it possible to make the cable, if not invisible, as we would like, but certainly unnoticeable. And all external devices are connected to a special external module called One Connect. By the way, on The Serif series TVs, the cable can be placed in the hollow leg of the TV.
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Unique 360 ° design of The Serif TVs
Samsung TV series The Serif you will neverwill be confused with any other. Its body has a recognizable I-shaped profile, the design of which was invented by brothers Ronan and Erwan Bouroullec.
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This TV is designed to be the center of attention and looks equally good from any angle, even from the back.
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The Serif Design: Suitable for Anywhere
According to the Bouroullec brothers, "The Serif isa new look at the world of televisions, its main task is to fit perfectly into an ultra-modern interior.” The wide profile of The Serif TVs allows it to be placed without a stand on a table or simply on the floor. Although, if necessary, you can use the legs included in the package. And the top panel of the TV can easily be made part of the interior, turning it into a shelf for small items or things that create coziness in the home.
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Connecting a smartphone via NFC
Another unique feature of The Serif TVs- The ability to connect a smartphone with NFC with one touch. This allows you to most simply and quickly play music on your TV from your smartphone. And, of course, show photos taken with a smartphone camera. In this sense, The Serif represents the real future of televisions as they will become in the coming years. That completely destroys the idea of designer devices, which in the vast majority of cases do not shine with technology. Yes, inserting an NFC module into a TV is not a god news of what rocket science is, but do you know a lot of TVs with this possibility? So far he is so alone.
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A box turning into a cat house
Another delightful thing laidthe creators of The Serif TVs ‚is a unique packaging design. In our country, unfortunately, it has not yet been decided to pay attention to caring for the environment, rational consumption, sorting of waste and reducing the level of environmental pollution. But Samsung follows these civilized norms of modern society, not only in words but in deeds. The cardboard packaging of The Serif TVs is designed so that you can make a cat house out of it. I, as a person with cats using cardboard houses, cannot help but admire such an idea.
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AI-powered 4K image upscaling
It is generally accepted that devices with spectacularappearance, where special attention was paid to design in development, in technology may lag behind advanced market trends. This is not the case with Samsung's designer TVs. For example, they support upscaling low-resolution videos to modern 4K using artificial intelligence (AI) technologies. You can show how all this works in real time, improving the image and increasing its clarity, on the cats:
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Adaptive Image Mode
These televisions are also equipped with light sensors,allowing you to adapt the image on TVs depending on the time of day. The picture is automatically adjusted in brightness so as to convey maximum detail regardless of the lighting conditions. And again, seals help us evaluate this feature visually:
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QLED technology: the brightest colors a modern TV can do
We have already looked at the benefits in detailtechnology of QLED TVs using quantum dots, so there is no point in dwelling on them in detail, the most important thing to know about this technology is that it allows you to create amazingly bright, contrasting and rich colors while reducing power consumption and reducing panel thickness. No GIF will convey this to you (it will be limited by the brightness and capabilities of your monitor or smartphone on which you are reading this text). All this splendor must be seen live.
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According to research carried out by the VDE laboratory (VerbandDeutscher Elektrotechniker) from Germany, the color gamut of QLED panels used in Samsung TVs is 100% identical to the DCI-P3 color profile developed by Digital Cinema Initiatives specifically for digital cinemas.
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In the dry residue
The 21st century has already changed the mass of things familiar to us. It would be strange if, together with the development of technology, the devices themselves, which we use daily, do not change. Of course, traditional TVs will not disappear anywhere overnight (even now not all of them are SmartTVs, although the proportion of TVs connected to the Internet is constantly growing). But some of them will become much more attractive to the consumer audience, which is important not only technology, but also the aesthetics of the home interior, which invested a lot of effort in order to make your home even more cozy and comfortable. And the potential for this category of TVs is not at all niche, as, for example, for built-in furniture. Not surprisingly, Samsung was the first to try to create this new (and still growing) category in order to remain a leader in it.