How IFA 2020: Philips AI TVs, Return of Fidelio Headphones and 17-speaker Soundbar

Despite the fact that the Berlin IFA exhibition was canceled this year, TP Vision, developing the latest

decade of Philips TVs, spenta virtual presentation of their new products for 2020-2021. In addition to TVs this year, they also include a revived line of the Fidelio family, which includes top soundbars and headphones (including TWS models). As the classic said, "nothing will stop an idea whose time has come."

Philips 2020-2021 TVs: OLED + and AI processors


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Philips flagship TVs have always been wornthe nature of exhibition and "festival" - they had the greatest possible set of technologies and constantly received awards from EISA - the European association of experts in the field of sound and image. The 2020 OLED + 935 TV series, developed in partnership with Bowers & Wilkins for more than a year, is no exception, and has already won this year's Association Award for Best Home Theater TV. It uses the best audio and picture processing technologies, the best materials, and it all runs on Android TV. Moreover, some of the technologies are available in more massive TV lines this year.


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4th generation Philips P5 Picture Processor AI

The fourth generation of Philips P5 processorsPicture, a coprocessor has appeared (the manufacturer is talking about a separate chip) for working with neural networks. The use of neural networks for image processing is already in full swing in smartphones and comes to TVs. All of these machine learning technologies allow machine manufacturers to label their products with the generic AI term, which inspires respect and provides a concise announcement of new capabilities. Basically, all image enhancements are carried out in 5 directions: source, color, contrast, motion and sharpness. Machine learning uses the analysis of millions of test videos collected by the company's engineers over 30 years of its work to improve the picture even more efficiently. How it works can be seen in the demo video:

Bowers & Wilkins speakers, a bezel-less screen and a new processor are also used in other Philips 9000 TVs:

Philips OLED + TVs have their own unique OLED burnout protection technology... In particular, it analyzes 32 400 zones ondetects static areas (such as TV channel logos) and automatically dims those areas without affecting the brightness of the rest of the screen. The manufacturer says that this system eliminates OLED burn-in problem for 95% of static imagesincluding logos and game content.

Series 935 uses Bowers &Wilkins, housed in a separate bottom panel and featuring ten speakers in 3.1.2 specification, including three 19mm titanium dome tweeters. The top tweeter-speaker is housed in a separate hard chrome-plated metal casing, giving the TV a recognizable appearance:

DTS Play-Fi: Wireless Sound Throughout Your Home

Another new technology introduced in thisyear in Philips TVs - DTS Play-Fi. It allows you to wirelessly connect any compatible speaker in your home to your TV. In practice, this will allow you to hear the sound from the TV in any speaker located in the house: in the kitchen, office or bedroom. That will be appreciated by fans to make a foray into the refrigerator while watching a movie or a sports match. Google Assistant, Alexa and Apple AirPlay are supported.

What else is interesting in this updated line:

  • 4-sided Ambilight with AbmiAwake and AmbiSleep modes;
  • expensive materials: leather, steel, chrome-plated metal and special Kvadrat fabric for acoustics;
  • new picture modes: Pure Cinema, Movie and Filmmaker;
  • Premium metallic remote control with backlit keys the sides and back of the remote are covered with leather, produced by the Scottish company Muirhead;
  • speakers according to the Dolby Atmos Elevation specification;
  • Support for HDR Dolby Vision technologies using a special Dolby Bright mode for dynamic scenes, and of course HLG, HDR10, HDR10 +

Separately, the company did not fail to remind about itsa unique advantage in the form of Ambilight, thanks to which it is now possible to "improve everything" (we are, of course, about the visual perception of any content coming from the TV, as a center of entertainment for home - movies, games and even music):

The entire current line of Philips TVs now includes 16 series.

Philips TVs on Android TV:

  • OLED + 935: flagship series for demonstrating maximum capabilities (AI coprocessor and Bowers & Wilkins acoustics), diagonals 48 ", 55", 65 "
  • OLED 865, OLED 855, OLED 805: OLED and AI processor, stand design, 55 "and 65" diagonal
  • 9435: LCD TVs with speakers Bowers & Wilkins, 55 ″, 65 ″
  • 9235: LCD TV with Bowers & Wilkins acoustics in a different design, one 43 ″
  • 9005: flagship series of LCD TVs with conventional acoustics, 55 ″, 58 ″, 70 ″
  • Performance series 85 × 5: flagship LCD TV seriesat a “non-flagship” price (we have already reviewed such a TV), diagonals 43 ″, 50 ″, 58 ″, 65 ″, 70 ″, 75 ″ - already in a wide range it is noticeable that this is a key product for the company this year

Philips Smart TVs on the proprietary SAPHI platform:

  • 8105: 4K TVs with 3-sided Ambilight, 43 ", 50", 58 ", 70"
  • 7855/7805: (differ in stand design) - 4K TVs with 3-sided Ambilight, 43 ″, 50 ″, 55 ″, 58 ″, 65 ″, 70 ″, 75 ″
  • 7555/7505: (differ in stand design) - 4K TVs without Ambilight, 43 ″, 50 ″, 58 ″, 70 ″
  • 6855/6805: (differ in stand design) - FullHD TVs without Ambilight, 24 ″, 32 ″, 43 ″
  • 6605: HD Smart TV, one 32 ''

Younger Philips TVs without Smart TV package:

  • 5535: FullHD LED TV, one 24 "diagonal
  • 5525: budget LCD TVs with diagonals 24 "and 43" (FullHD) and 32 "(HD)
  • 5505: Entry-level LCD TVs with 24 "& 43" (FullHD) and 32 "(HD)

Soundbars Philips Fidelio B95 and B97

In addition to TVs, TP Vision revivesthe wonderful Fidelio series for sound and announces the release of two Philips Fidelio soundbar models B95 and B97. They support DTS Play-Fi technology. This is one of the world's first models with IMAX Enhanced support. Of particular interest is the older model Philips Fidelio B97, the design of which includes three independent modules, allowing them to be placed in different zones of the room.


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7.1 sound is supported.2, in total, this system has 17 speakers with a total power of 500 watts plus a 240 watts subwoofer. HDMI 2.1 is supported, including eARC, here's a demo video:

Philips Fidelio B95 has a similar design, but the design is in the form of a traditional candy bar, with 5.1.2 acoustics. It has 14 speakers with a total power of 450 watts and a 240-watt subwoofer.


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The complete Philips soundbar line looks like this:

  • B8905: 3.1.2, Wireless Subwoofer, DTS Play-Fi, Dolby Atmos
  • B8805: 3.1, wireless subwoofer, DTS Play-Fi, Dolby Atmos
  • B8505 / B8405 (differ in body color): 2.1, Wireless Subwoofer, Dolby Audio
  • B820: 2.1, DTS Play-Fi, Dolby Audio
  • B7305: 2.1, wireless subwoofer, Dolby Audio
  • B6405 / B6305 (differ in body color): 2.1, Wireless Subwoofer, Dolby Audio, Ultra Slim
  • B5305: 2.1, wireless subwoofer
  • B5105: budget soundbar with acoustics 2.0

Philips Fidelio L3 Active Noise Canceling Headphones

Another great news is the announcementPhilips Fidelio L3 Active Noise Canceling Headphones. In general, the Philips Fidelio series of headphones made a strong impression (we have a review of the Fidelio L1 and Fidelio M1 models). The L1 and L2 models were not cheap, but they were distinguished not only by excellent sound, but also by expensive materials in finishing. The creators of Philips Fidelio L3 promise support for Bluetooth 5.0, hybrid active noise canceling with 4 microphones, aptX HD, 35 hours of battery life (30 with noise canceling) and fast charging (15 minutes of charging for 6 hours of use) via the USB-C connector. The ear cups support gesture control, there is support for the Google voice assistant. By the way, Philips Fidelio L3 has already received the 2020 Red Dot award for its design.


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Here is a demo video, in it,for example, you can see gesture control: if you cover the earcup with your palm, you can hear external sounds (which will be convenient in transport, at a train station or airport - where you need to listen to announcements). Overall, it could be a worthy competitor to the Sony WH-1000X M4.

Philips T8505 / T5505 TWS Noise Canceling Headphones

Finally, a novelty, the appearance of which the editors gg will also expect to turn in hisplayful little hands - Philips T8505 TWS headphones with active noise cancellation. They have everything that is in advanced models of this class: 13-mm speakers, Bluetooth 5.0 with support for Google Fast Pair, support for Google and Apple voice assistants, battery life up to 6 hours (up to 5 hours with activated noise cancellation), fast charging (15 minutes of charging gives an hour of use), USB-C connector in charging case, touch control and IPX4 water protection.


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Here's a demo video with these headphones:

The Philips T5505 is a bit simpler - it has 8mm speakers and a slightly shorter autonomy time - up to 5 hours (4.5 hours with noise canceling on).

In the dry residue

Despite the absence of an IFA exhibition this year,On which we have always seen new Philips novelties, the company presented the entire updated line of TVs that will be relevant at least until the spring of 2021. Most of them will be sold in Ukraine, but, unfortunately, not all. In addition to a new generation of processors that have received a coprocessor for working with neural networks, which will further improve the performance of TVs in terms of improving the picture, older Philips TVs stand out with Bowers & Wilkins acoustics. New is support for DTS Play-Fi technology, which makes it easy to connect wireless speakers throughout your home. Of interest are the new Performance TVs, which were warmly received by customers last year (don't forget to take a look at our review). The return of the premium acoustics and headphones from the Fidelio series could be a real event on the market. The Fidelio N97 soundbar model looks interesting, consisting of three independent modules, which house 17 speakers. Philips noise canceling headphones will also take their place in the sun - this is the top model of the Fidelio L3 closed-back headphones, which will hopefully continue the best traditions of its predecessors. And the Philips T8505 TWS headphones, which we will definitely expect. According to preliminary information, all these new items should appear on our market, albeit in limited supplies (nevertheless, this is not a mass product, with an appropriate price and for a relatively small audience). In any case, we will do everything in our power to acquaint our most curious readers in the world with these new products.

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