Why Samsung designer TVs changed the world: a visual explanation on GIF

The concept of a designer TV has not yet entered our lives, but the first years of their existence already allow

say that this market segment has taken place andcontinues to evolve. The idea of ​​such devices was born when their creators began to think about the place of television in the life of a modern family. TV, as the largest screen in the house, during the time of the Internet, does not just remain the center of home leisure, gathering the whole family around itself. If for our parents it was an opportunity to watch an evening news release or a movie (at a time strictly defined by the program of 2-3 television channels), today television is a 24-hour news channel from around the world in any language, the opportunity to watch any (practically) movie or series in convenient time for you, and not the TV channel. This is the center of pastime for exciting games (in which, by the way, you can fight with players from all over the world).

Samsung, as the global leader in this market, does nothesitate to experiment with forms and new scenarios for using TVs. And on such a scale, no other manufacturer can afford to do this. Now the company already has four options for such TVs: Samsung The Terrace, designed for installation outside the home, and protected from dust and water drops. Unimaginable a few years ago, but understandable in the era of the popularity of vertical video on Samsung The Sero smartphones. And the more massive and therefore more interesting and relevant for our audience is Samsung The Frame, which fits into the interior due to its transformation into a picture on the wall and the technologically advanced Samsung The Serif, which cannot fail to please those who use the “you” technique. We’ll talk about them now, clearly explaining what new they are able to bring to our lives on simple gifs (with cats).

TV when on, picture when off

The main feature of Samsung TVs seriesThe Frame is their ability, when turned off, to remain part of the interior and work on it, rather than turning into a huge black spot on the wall. This is a real rethinking of the role of television and the scenarios of its use in the home. In a special application for TV - the art store "Art Store" there are 1200 paintings from the largest galleries in the world. The Auto Curation function examines the actions of the user and the pictures used in order to offer news that matches his tastes. A subscription to this service costs 135 hryvnias per month (the first 4 months are free).


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Those who do not want to spend money turn theirhouse in the picture gallery, they can use their own photos from the smartphone for the "Picture" mode by installing the application and changing the picture in a couple of clicks:


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Interchangeable TV frame The Frame

In matters of interior, there are no insignificantdetails. On the contrary, it is they who precisely create the necessary atmosphere in the room. Interchangeable frames on The Frame televisions are another innovation that has appeared only on these televisions. Such a move not only brings their appearance closer to the pictures even more (with the correct brightness settings, a number of such TVs on the wall cannot be distinguished from pictures from a distance of several meters - I myself observed this several times at exhibitions and presentations and every time was amazed at how easy the brain is being deceived, convincing me that this is a picture), but it also allows you to make television an integral part of the interior as if it were made to order. In general, the owners of such a TV will always have something to surprise their guests.


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See how the impression of the TV and the picture that it turns into changes, depending on the interior and the chosen frame:


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Invisible Connection Cable and One Connect Module

Observant reader gg ask a natural question: But how are connection cables, including power, connected to these TVs? For The Frame series televisions, there also has its own technical solution called Invisible Connection (literally: invisible connection). This is a cable specially designed for a new generation of TVs in a translucent braid, inside which all the wires necessary for the TV to work are located. Small size and discreet color allows you to make the cable, if not invisible, as we would like, but hardly noticeable. And all external devices are connected to a special external module called One Connect. By the way, in The Serif TVs, the cable can be placed in the hollow leg of the TV.


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Unique 360 ​​° design of The Serif TVs

Samsung The Serif Series TV you neverconfuse with any other. His case has a recognizable I-like profile, the design of which was invented by the brothers Ronan and Erwan Bouroullec.


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This TV is designed to be in the spotlight, and looks equally good from any angle, even from the back.


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The Serif Design: Relevant Everywhere

According to the Burullek brothers, “The Serif isa new look at the world of TVs, its main task is to fit perfectly into the ultramodern interior. ”The wide profile of The Serif TVs allows you to put it without a stand on the table or just on the floor. Although, if necessary, you can use the legs from the delivery. And the top panel of the TV can easily be made part of the interior, turning it into a shelf for small items or things that create comfort in the house.


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Connecting a smartphone via NFC

Another unique feature of The Serif TVs- The ability to connect a smartphone with NFC with one touch. This allows you to most simply and quickly play music on your TV from your smartphone. And, of course, show photos taken with a smartphone camera. In this sense, The Serif represents the real future of televisions as they will become in the coming years. That completely destroys the idea of ​​designer devices, which in the vast majority of cases do not shine with technology. Yes, inserting an NFC module into a TV is not a god news of what rocket science is, but do you know a lot of TVs with this possibility? So far he is so alone.


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A box turning into a cat house

Another delightful thing laidthe creators of The Serif TVs ‚is a unique packaging design. In our country, unfortunately, it has not yet been decided to pay attention to caring for the environment, rational consumption, sorting of waste and reducing the level of environmental pollution. But Samsung follows these civilized norms of modern society, not only in words but in deeds. The cardboard packaging of The Serif TVs is designed so that you can make a cat house out of it. I, as a person with cats using cardboard houses, cannot help but admire such an idea.


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AI-based 4K image scaling

It is generally accepted that devices with spectacularappearance, where special attention during development was given to design, in technology may lag behind the advanced market trends. In the case of designer TVs Samsung, all this is not so. For example, they support low-resolution video scaling to modern 4K using artificial intelligence (AI) technology. To show how all this works in real time, improving the image and increasing its clarity, it is possible on seals:


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Adaptive Image Mode

These televisions are also equipped with light sensors,allowing you to adapt the image on TVs depending on the time of day. The picture is automatically adjusted in brightness so as to convey maximum detail regardless of the lighting conditions. And again, seals help us evaluate this feature visually:


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QLED technology: the brightest colors a modern TV can do

We have already examined in detail the benefitstechnology of QLED TVs using quantum dots, so there’s no point in dwelling on them in detail, the most important thing you need to know about this technology: it allows you to create amazingly bright, contrasting and saturated colors while reducing power consumption and reducing panel thickness. No GIF will convey this to you (it will be limited by the brightness and ability of your monitor or smartphone on which you read this text). All this splendor needs to be watched live.


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According to research by VDE (VerbandDeutscher Elektrotechniker) from Germany, the color gamut of the QLED panels used in Samsung TVs is 100% the same as the DCI-P3 color profile developed by Digital Cinema Initiatives specifically for digital cinemas.


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In the dry residue

The 21st century has already changed the mass of things familiar to us. It would be strange if, together with the development of technology, the devices themselves, which we use daily, do not change. Of course, traditional TVs will not disappear anywhere overnight (even now not all of them are SmartTVs, although the proportion of TVs connected to the Internet is constantly growing). But some of them will become much more attractive to the consumer audience, which is important not only technology, but also the aesthetics of the home interior, which invested a lot of effort in order to make your home even more cozy and comfortable. And the potential for this category of TVs is not at all niche, as, for example, for built-in furniture. Not surprisingly, Samsung was the first to try to create this new (and still growing) category in order to remain a leader in it.