Sberbank transferred the hero "Ivan Vasilyevich changes his profession" to the realities of 2020

Sberbank in the new advertisement brought the hero "Ivan Vasilyevich changes his profession" Georges Miloslavsky to the realities of 2020.

For this, the bank used deepfake technology.

The video begins with the famous phrase “Citizens!Keep your money in the Savings Bank! " Then Miloslavsky is transferred to 2020 and learns that Sberbank is now "more than a bank." The character rides a Citymobil taxi, uses the SberHealth service, plays music in SberSound, looks at biometric authentication, pays with a smartphone through SberPay, etc.