It seems that Apple underestimated its strength and the popularity of AirPods, and is now not keeping up with customer desires.
What is known
According to MyDrivers, wireless headphonesThey sell out so quickly that the manufacturer cannot keep up with demand and there is already a shortage. As a result, Apple turned to Luxshare Precision, which makes AirPods, asking them to double production. Thanks to this, the shares of the company, as well as its partners, jumped in price.
At the same time, the AirPods manufacturer decided to play it safe and is already building a new plant to assemble Apple wireless headphones.
It is noteworthy that the AirPods shortage dates back to Novemberpredicted Wedbush analyst Dan Ives. The expert predicted that various versions of AirPods would sell 65 million units by the end of 2019, and that sales would reach 85–90 million in 2020. Apparently, the expert’s predictions are starting to come true. Moreover, according to Bloomberg, Apple shares rose 1.6% after Christmas, reaching record levels.
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