In the third quarter of 2021, Chinese companies managed to significantly increase the supply of smartphones in Europe,
What is known
According to the analytical agency, in the thirdquarter of this year, the European market declined by only 1% compared to the same period in 2020. The companies that lost the most were Huawei and Honor, which now control 0.5% of the market each. In the base period, their shares were 8.1% and 4.8%, respectively.
But three companies at once increased shipments at timessmart phones. Vivo has succeeded the most. Over the year, it increased shipments by 238%, in connection with which the market share increased from 0.5% to 1.8%. But even such a leap did not allow her to enter the top 5.
The line above was settled by Realme with a share of 2.4%against 0.9% in the base period, which managed to increase shipments of smartphones by 160%. OPPO controls 10.1%, having shipped 112% more devices in the reporting period than in the baseline.
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Castling took place in the top three.The share of Xiaomi increased from 15.5% to 23.6%, and Apple - from 17.6% to 22.1%. In this regard, the Chinese company moved up to the second line, leaving the American giant in the third position. Samsung remains the leader. Although the South Korean giant sank 16%, it still controls over 30% of the European smartphone market.
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