To be a fan of football is not necessary to play it. Judging by research by Newzoo research firm,
What is known
The agency published a new report in whichexamined an eSports audience like League of Legends, Dota 2, and Counter-Strike: Global Offensive. We found out that a quarter of fans of these games like to watch broadcasts from competitions and more, but they themselves do not play. Newzoo even coined the term for such gamers - Popcorn Gamers.
According to statistics, only play:
- League of Legends - 26%
- CS: GO - 23%
- Dota 2 - 24%
- Overwatch - 14%
Yet just playing more:
- League of Legends - 32%
- CS: GO - 49%
- Dota 2 - 50%
- Overwatch - 54%
According to analysts, eSports helpsto keep gamers who have already stopped playing and to attract a new audience. In addition, "the base of e-sports fans is so large that organizers can earn income using business models based on advertising and the media."
Analysts say fans of one gameoften do not even look in the direction of other disciplines. For example, only 29% of gamers watch only LoL, 25% watch CS: GO, and 17% are only interested in Overwatch. Moreover, only 6% of viewers watch all three games.
Newzoo also notes that the main viewingeSports base - adult boys and girls. For example, the average age of a League of Legends and Dota 2 viewer is 28 years. In addition, they are mostly fond of board games and cars, and to a lesser extent shopping or gardening.
- League of Legends - 73% of men and 27% of women.
- Dota 2 - 57% of men and 43% of women.
It is worth noting that researchers indicate the performance of the Chinese market, since it is larger than the rest, because the statistics in Europe and America may differ.
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