40% of smartphone chargers on the Russian market are counterfeit
BrandMonitor company studied Russian
As it turned out, almost 40% of the Russian memory market isThese are fake devices. The volume of counterfeit sales reaches 10 billion rubles per year. Mostly, counterfeits are sold in offline retail, but some are also sold through online platforms.
The researchers also found that fakechargers cost two to three times cheaper than original ones. By counterfeit, experts mean non-original products with an illegally applied manufacturer’s trademark.
Large networks such as M.Video — Eldorado ”and“ Svyaznoy ”, said they were not interested in selling fake chargers. The expert also told Kommersant that BrandMonitor's estimates may be overestimated: the entire charger market in Russia most likely does not exceed 3.5 billion rubles. In his opinion, most of the counterfeits are Apple chargers.