IKEA embarked on a 14-day trip to Australia to celebrate the Sleep Festival and launched a direct
What is the essence
Live broadcasts show the freight roadship from Asia to Australia. Amid Kent and Sarah Ericsson from the IKEA Sleep podcast, they are reading the new catalog for 2020. They talk about mirrors, shelving, bed frames and shelves for storing shoes. All this is combined with the sound of the ocean, so it will be really difficult not to fall asleep.
Ryan Boorman, IKEA Australia Business Manager, says:
We know that every fourth Australianhaving trouble sleeping. We hope that with such rhythmic and monotonous content we will help calm down after a hard day, put your head in order and prepare your body for sleep.