As Huawei gears up to launch quirky Huawei Watch Buds with built-in TWS earbuds, Counterpoint Research
And this time, the researchers provide datatwo categories of watches at once: high-level models with a full-fledged OS that supports the installation of third-party applications (Apple's WatchOS or Google's WearOS) and inexpensive models with “light OS”. Obviously, it was the latter that made the greatest contribution to the growth of the market: their supplies more than doubled. On the other hand, full-bodied models are much more profitable in terms of revenue, bringing in 10 times more money due to the high average selling price. By the way, a visual position in the highest segment of smartwatches is illustrated by the diagram below:
As you can see, the ball is ruled by Apple with a dominant50.6% share: every second fully-fledged smartwatch sold in the world has an apple logo. Moreover, the success in the third quarter was provided by the new Apple Watch Series 8, which accounted for 56% of all sales in the segment. Samsung's growth turned out to be stronger (+62%), but this did not even help to get closer to the leader's indicators - the share of Koreans is only 22.3%. This is followed by Amazfint with a share of 7.1%, and Huawei and Garmin conclude the top five. Separately, the researchers mention the situation in China, where the smartwatch market in Q3 continued its four-quarter decline, dropping by 28%.
© Vladimir Kovalev.
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