Nubia Alpha is ready for sale: a hybrid of a smartphone and a watch with a 4-inch display for $ 520

The Nubia brand today in China announced the start of sales of Nubia Alpha, an unusual device that itself

The manufacturer classifies it as a “mobile phone and bracelet”. This is a hybrid of a smartphone and a smartwatch, which was presented at the MWC 2019 exhibition at the end of February.

What it is

At first glance, this is a smartwatch, but with a screen that is significantly larger than other models. A 4-inch flexible OLED display with an aspect ratio of 36:9 and a resolution of 960×192p is installed here.

Company representatives say that the screen is quite durable: during strength tests, it successfully survived 100 thousand bending, straightening and twisting cycles, as well as drops from a height of 1.2 meters.


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Inside the Snapdragon Wear 2100 processor in a bundleWith 1 GB of RAM and 8 GB of internal memory, as well as a 500 mAh battery, one charge should be enough for 1-2 days of operation and a week in standby mode. There is also a 5 megapixel camera, Bluetooth, Wi-Fi and water protection.

Borrowed a large one from the Nubia Alpha smartphonedisplay, the ability to make calls and receive and send messages, from the bracelet - a heart rate sensor, gesture control, measurement of the user's physical activity and sleep tracking.


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When and how much

The device will go on sale in China on April 10and will cost $520. There will also be a special version in a case with 18-karat gold plating, but it will be more expensive – for $670. Next, Nubia Alpha will go to conquer the USA, Asia and Europe.

True, if they sell models in Chinawith eSIM support, then only the Bluetooth version will be available on the international market. Of course, for this money you can buy a good Chinese flagship, but Nubia is relying on the unusual design of the device, and not at all on its capabilities.