The consulting agency Interbrand has published its traditional rating of the most valuable brands in the world - Best Global
What's new
The only thing that doesn't change is the leader - Apple. The Apple brand was valued at $323 billion, which is 38% more than last year. By the way, Apple tops the list for the seventh year in a row.
Amazon moved up to second place, displacing Google. The Amazon brand was valued at $201 billion, which is 60% more than in 2019. Microsoft is in third place with $166 billion (+53%).
But Google, which has long been breathing down Apple’s back, dropped to fourth place with $165 billion (-1%).
In addition, for the first time in the top fiveSamsung. The brand is now worth $62 billion. This is only a 2% increase compared to the previous year, but provided the company with growth from sixth to fifth place. By the way, Samsung first entered the Interbrand rating 20 years ago and then occupied only 43rd place.
There are also other technology companies in the ranking: Disney (10), Intel (12), Facebook (13), IBM (14), Instagram (19), Huawei (80) and Zoom (100).
</ img>