Most smartphone manufacturers once produced push-button phones; just a few years ago they
Samsung B350E - Samsung's latest feature phone
This decision was not taken at all because of the difficultmarket situation: Samsung is the third largest feature phone market in India, behind only itel and Lava. It's not about high costs - all production is carried out by the local company Dixon, and the assortment consists of models announced back in 2012-2015 (the company has not introduced a single new model over the past seven years!). The company is simply not interested in supporting this direction: in pieces it makes up 20% of all sales of mobile devices, but in money it is only 1%. Samsung's main focus in India will now be on phones above Rs 15,000.
© Ilya Nerybov.
According to India Times