Thank you, Apple Pay: Ukraine is among the top ten European countries in terms of the number of payments made by watches and bracelets

The MasterCard company shared statistics on the use of wearable electronics by Europeans for contactless


What told

Users are considered the most advancedNetherlands. This country accounts for 33% of all contactless payments in Europe in 2019. The second place is occupied by Great Britain (18%), and the third is Switzerland (8%).

Ukraine is in the TOP 10.Naturally, all thanks to Apple Pay, because... Only this payment system supports wearable devices (Apple Watch). There is also Garmin Pay, but there are clearly not many owners of Garmin smart watches. As for Google Pay, it does not officially work on smart watches in Ukraine.

“We are glad to see how Ukrainians easily switch tonew payment methods that fit into their digital lifestyle. Every month, Ukrainians already make several tens of millions of payments using NFC digital wallets. And today Ukraine has entered the TOP 10 of the European ranking of countries in terms of the number of payments using wearable devices,” noted Yuriy Batkhin, vice president for business development at Mastercard in Ukraine.

Increasing payments with wearablesdevices due to their popularity among users. For example, in Europe today, every fifth adult has a smart watch or fitness bracelet. By 2020, the global wearable electronics market is expected to reach €30 billion.

Contactless payments also penetrate more and more.into our lives: 61% of all transactions in European outlets are contactless. This is 23% more than at the beginning of 2018. In Ukraine, the share of contactless payments by cards and gadgets among all payments at the terminals is almost 30%.

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