According to social media consultant Matt Navarra, TikTok is already rolling out the ability to record videos.
While TikTok allows all usersupload videos up to a minute long. The researchers noted that it is this limitation that makes the social network attractive. According to them, users are not required to stay on one video for more than a minute and can easily flip through the video if they are tired of it.
? TikTok is rolling out ability to upload longer videos of up to 3 minutes long ?? pic.twitter.com/9ifs7s7Uh3
- Matt Navarra (@MattNavarra) December 2, 2020
Navarra added that the three-minute videos on TikTokremind him of a miniature copy of YouTube, when the platform allowed content to be posted there in less than 10 minutes. In his opinion, this could lead to the fact that other genres of video appear on TikTok - trailers, educational materials and other content that is more often found on YouTube.
Previously, TikTok at the court hearing aboutbanning the application for use in the United States, has revealed the size of its audience worldwide, according to CNBC. In 2018, the app had 55 million users. In 2 years, their number has grown to 700 million, and the application has been downloaded more than 2 billion times worldwide.
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