Today on the Wildberries website the name in the header has changed to “Berries”. Representatives of the marketplace explained that this
“We neither confirm nor denypossible name change. "Berries" - this is part of a marketing campaign… The website was also updated in the style of the advertising campaign,” Wildberries representatives said.
Earlier at the Russian Retail Week 2022 foruma discussion took place, during which the founder of Wildberries, Tatyana Bakalchuk, was pointed to the English name. Bakalchuk admitted the possibility that the marketplace will be renamed in the future.