The consulting agency Interbrand presented its traditional annual ranking of the most expensive brands,
Who's in the lead?
For the seventh year in a row, Apple and Google took first and second place in the ranking. The first was valued at $234.241 billion, the second at $167.713 billion, which is +9% and +8% for the year, respectively.
In third place is Amazon, which managed to increase its value by 24% in just a year. The company is now worth $125.263 billion.
Next come Coca-Cola (down 4%,to $63.365 billion), Samsung (2% increase, to $61.098 billion), Toyota (5% increase, to $56.246 billion), Mercedes-Benz (5% increase, to $50.832 billion), McDonald's (4% increase, to $50.832 billion), to $45.362 billion) and Disney (up 11% to $44.352 billion).
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By the way, over the year Disney rose from 14th to 10th place. But Facebook (a drop of 12%, to $39.857 billion) left the top ten and dropped to 14th place.
The total brand value of companies from the top 100 is now estimated at $2.13 trillion. At the same time, over the year, technology companies from the list showed growth of 9%.