Valve will change Steam recommendation algorithms after covert experiment with 5% of users

In parallel with experiments from Steam Lab, store developers tested a new look

recommendations and are now ready to make it part of Steam.

What is known

Now the user will not be shown the most popular games, but projects that he may like.

New algorithms have already been applied to 5% of gamers inSteam and the experiment showed that players were 15% more likely to click on the recommended game. The total number of visits to unique games increased by 75%, and the frequency of visits to project pages increased by 48%. So new algorithms will be useful not only for gamers, but also for developers.

“The increased personalization has led to the fact that now in this section an even greater variety of games is displayed, and impressions to users are distributed more evenly,” Valve wrote.

We also recall that Steam is testing in the "laboratories" of the interactive adviser and new search filters.

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