Owners of Android smartphones turned out to be even greater “sectarians of one brand” than iPhone owners

For a long time, Apple fans were considered to be real sectarians, since they are the ones most often

returned to the company when purchasing new onessmartphones or laptops. But, judging by the results of recent research, owners of Android smartphones turned out to be even greater “sectarians of one brand” than iPhone owners.

Thus, analysts from Consumer IntelligenceResearch Partnership has published a report that shows that Android users are far more likely to prefer smartphones of the same brand than iOS devices. So, if fans of Steve Jobs' company buy iPhone again in 86% of cases, then owners of Android smartphones buy a new device from the same brand, whose device they use now in 91% of cases.

What is the reason for such loyalty – understanddifficult. Especially considering that while iOS fans have no alternative other than the iPhone, Android users have the widest choice of different vendors to purchase new smartphones.