That's all: in March 2023, all Disney content will disappear from online cinemas in Russia

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In March 2022, at the beginning of a full-scale war in Ukraine, Disney announced its exit from the Russian market. Company first

stopped showing its films in Russiancinemas. And in October 2022, the company began actively deleting its websites with a Russian domain, videos from its Russian YouTube channels and accounts on social networks. Now, as Russian media write, in March of this year all Disney content will disappear from Russian online cinemas.

What else is known

In March 2023, Russian video services will notwill be able to renew contracts for showing Disney series, films and cartoons. Now Disney content is available in 3 major online cinemas in the Russian Federation, but this is already a matter of time. Disney announced back in 2022 that it was not going to renew the agreements.

The disappearance of Disney content could negatively impactaffect audience loyalty and lead to a 2-3% decrease in the profits of those online cinemas that could show the company’s films. The most popular content in Russia was children's and family content. Namely, the animated films &#8220;The Lion King&#8221;, &#8220;Zootopia&#8221;, &#8220;Heart of Ice&#8221;, &#8220;Encanto&#8221;, &#8220;Cruella&#8221; , &#8220;Soul&#8221;, &#8220;Raya and the Last Dragon&#8221;, as well as the film franchise &#8220;Home Alone&#8221;.

So now Russians will have to watch their &#8220;AnaloGovnet&#8221; movie.

Illustration: collider