The iPhone 12 may not come with free headphones. Let us remind you that before this, together with all models
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Apple sells EarPods and separately for 2500 rubles. There is a Lightning option and an option with a standard 3.5 mm jack.
IPhone 12 buyers who do not yet have wireless headsets will need to purchase AirPods or other Bluetooth headsets separately. Headphones with a Lightning connector are also suitable.
This was reported by analyst Ming-Chi Kuo. He does not explain Apple's decision. However, most likely, this will be done in order to increase sales of AirPods.
This is not the only move the company will increase AirPods sales. Apple is going to actively advertise AirPods along with the next iPhone.
Recall that in 2016, the 3.5 mm connector disappeared with Phone 7 and never returned. In the same year, Apple began selling AirPods, which became a bestseller.
Now AirPods sales have fallen due to the economic situation. For example, sales in the June quarter fell 29% compared with the previous one.
The analyst believes that in the fall sales of wireless headphones will grow again and reach 80-90 million.
Kuo previously reported that mass production of AirPods of the 3rd generation will begin in the first half of 2021. However, another source claims that the headphones will be released in 2020.