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Xbox Vice President of Marketing Aaron Greenberg said that Microsoft took into account the mistakes of previous games

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What is known
Aaron Greenberg emphasized that viewers will have two hours of continuous trailer screening. All this time will be given exclusively to games, without showing films and series.
None of our first party games in the show arefull CG trailers. Everything is either in-game footage, in-engine footage, or in-game footage with some cinematics. Each of our trailers will be labeled so it is hopefully clear for our fans.
— Aaron Greenberg ????????♂️????U (@aarongreenberg) June 4, 2023
When to expect
The Xbox Games Showcase starts June 11 at 19:00 (CEST).
Immediately after it, the Starfield Direct will take place, in which Bethesda game designers will tell the details of the space role-playing game.