A University of Southern California researcher conducted a series of experiments and proved that people believe
Inc. writes briefly about the work.The researcher offered her explanation for the described phenomenon. She believes it comes down to how people perceive classical aesthetics. For example, people perceive symmetry, order and systematic patterns as closer to natural.
That is, the more such elements in the imagefood, the more attractive and natural it seems to a person. It follows that if the consumer perceives food as more natural, then it seems healthier to him. Because of this, for example, people find so-called organic products healthier.
The researcher writes that “the same foodmay seem healthier to us just if she looks beautiful. " In her experiments, people called beautiful toasts healthier, not ugly ones, although they were made from the same products.