How smartphone manufacturers trick you: 10 tricks from marketers

“If you don’t deceive, you won’t sell”: this slogan, unfortunately, is also true in our seemingly civilized times.

Marketers are constantly deceiving potentialbuyers, or overestimating unimportant characteristics, or even replacing concepts, and sometimes even numbers. In this article, I have listed the main techniques with which they try to sell you a modern smartphone.

Unfair 4k resolution

Oddly enough, but one of the main fansthrowing dust in the eyes of customers with tales about “4k resolution” - the company... Sony. However, remembering the story of supposedly 4K on the PlayStation 4 Pro (which never really happened), this is even somewhat logical.

Just in case, let me remind you that true 4Kthe resolution should have 2160 pixels on the narrow side, and on the long side - depending on the aspect ratio. For 16:9 it will be 3840x2160 pixels, and for the now fashionable 19.5:9 - 4680x2160 pixels.