Apple, led by Tim Cook, has made protecting user privacy one of its top priorities.
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In a huge room near the Apple campusmodern advanced machines heat, cool, push, throw and otherwise attack processors. These processors will run the new iPhone and other devices of the company. Now they are experiencing the most brutal early stage of their lives. Throughout the room are hundreds of motherboards to which processors are connected. Hundreds of boards are in hundreds of test boxes.
The main goal of this test is to check the protection against hacking.
Here they check if the processors canresist hacking in the real world where they will be sent. If they can cope now, then they can cope a year later; this is very important, because if processors crash, Apple will crash. These processors are Apple's main defense in the ongoing struggle for user privacy.
These processors get here a few years beforestart testing. They lie in boxes for years, and only then get into smartphones and other devices. There are processor names on the boxes, but now they are sealed from us.
According to Apple's Chief Systems EngineerTo Craig Federighi, checking processor security is the beginning of the process, not the end. “When designing a device, the first thing we ask ourselves is: How will we protect user data?”, – he says.
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Protecting user data is very important for China, where by law this data must be stored locally.
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Because the data is encrypted, even if someonewill hold the media with this data, it will not work out. IMessages can only be read by two, the sender and the receiver. It doesn't matter which servers they send through. The message can only be decrypted using a special key.
The company spends a lot of money on the development of processors, since data is protected thanks to processing within the device. That is why the latest Apple processors support machine learning.
We've added Apple Neural to the latest processorsEngine– engine responsible for artificial intelligence. Tasks that were previously performed on our large servers are now performed on the devices themselves. Often these tasks involve personal data for which such processing is ideal.
Perhaps in the future other companies will follow this example.
In the future, this technology will become more common. You need privacy protection at all times, even when there is no network connection.
Apple has even set up fitness and health labs to test the protection of your health data.
The fitness lab is dedicated to data collection and proves how valuable the security of your data is to Apple.
The data comes through masks on the faces of people who participate in the study, then collected by employees and entered on the iPad. In addition, they are assembled with the Apple Watch on the wrists of the tested.
One room has a large swimming pool in which masked people swim. In another, masked people do yoga. There are rooms in which people are heated and cooled.
All this data will be used for the best.processing in real life. With their help, algorithms are created for the Apple Watch. Moreover, it becomes clear how many calories people burn while running, which workouts are most effective, etc. In the future, all this data will appear on the wrists of ordinary users.
The privacy of Apple employees is protected.
Even during data collection they are protected. Apple employees who participate in the research do this completely anonymously. The company itself does not know whose data it collects. Employees do not know why their data is collected, but they are sure that it will be useful.
At the heart of security protection is the Secure Enclave- a cryptographic coprocessor that protects your fingerprint, decryption keys, payment data, etc. In addition, he is responsible for encryption and decryption.
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Each version of Secure Enclave contains its own kernel and firmware. In other words, the coprocessor has its own system, which is constantly updated.
Secure Enclave is responsible for fingerprint processing.finger and face scan Touch ID and Face ID. The coprocessor determines whether they coincide with those stored in the system, and then provides access. This coprocessor is in all modern Apple processors.
Secure Enclave is physically separated from other parts of the system. The system itself reads only the results of the coprocessor operations. None of its data is transferred to the cloud storage, everything is reliably protected.