Microsoft has added to its portfolio of interesting marketing campaigns by releasing a refrigerator in the form of the Xbox Series X.
Most
powerful refrigerator
The story began with the presentation of the console.Gamers are simple people: they see the design of the new Xbox and joke about the design of the new Xbox. If the Xbox One was compared to a video game from the 80s, then the Xbox Series X reminded players of a refrigerator. As a result, Twitter, Reddit and other social platforms were flooded with memes about the design of the new console.
Microsoft turned out to be not one of the touchy ones, and decided to take the joke to a new level... by releasing a refrigerator in the form of an Xbox Series X, presenting a miracle of technology to iJustine and rapper Snoop Dog.
Snoop Dogg has an Xbox Series X fridge pic.twitter.com/7SUCJYdk36
- Wario64 (@ Wario64) October 24, 2020
The refrigerator itself comes in a box sizewith a room in the style of Xbox Series X retail packaging and repeats the design of the console. There's also a green LED inside that illuminates the refrigerator and a speaker that plays the console's startup sound when the door is opened.
“You understand that we had to do this. Check out the unboxing of the fastest, most powerful refrigerator ever!” wrote Xbox marketing boss Aaron Greenberg.
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