The global computer market collapsed by 29% in early 2023 - Apple was the worst of all

Falling demand for laptops in early 2023 forced Apple to temporarily suspend production of M2 chips. How

It became known that sales of the Cupertino company in the first quarter fell by more than 40% compared to the same period in 2022.

What is known

According to the analytical agency IDC, the leaderThe desktop and notebook market is Lenovo. In the reporting period, it sold 30.3% fewer devices than in the base period - 12.7 million versus 18.3 million units. The share was 22.4%.

Second place goes to HP.The company controlled 21.1% of the market in the first quarter, having sold 12 million computers, which is 24.2% less than in the first quarter of 2022. Dell closes the top three with a share of 16.7% and sales of 9.5 million units (-31%).

Apple was able to sell only 4.1 million computersthree months of 2023. Sales compared year-on-year fell by 40.5%. The company's share decreased from 8.6% to 7.2%. ASUS closes the top five. The Taiwanese giant sold 3.9 million computers (-30.3%) and took 6.8% of the market.

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In total, 56.9 million were sold in the first quarterpre-built desktops and laptops, down 29% from a year ago (80.2 million units). Analysts at IDC attribute the drop in demand to the deteriorating macroeconomic environment and excess stocks of products in warehouses.