Mobiles have won: Activision considers Diablo Immortal a great idea due to the success of Call of Duty Mobile

The announcement of Diablo Immortal turned into a real PR disaster for Activision Blizzard, which gave rise to gigabytes of memes.

In addition, the company itself rarely remembers the project, and what’s happening with it now is unknown. Still, Activision thinks Diablo Immortal is a great idea.

Thank you, Call of Duty

As part of the financial report meeting,The company's investors asked how things were going with mobile projects. According to Activision Blizzard CFO Dennis Durkin, the success of Call of Duty: Mobile showed that big franchises feel great on smartphones. Therefore, the company believes that it is moving in the right direction.

Durkin added that the strategy is working as gamers want to interact more frequently with their favorite franchises, whether on smartphones or other platforms.

“As for the first successes of [Call of Duty:Mobile], they really are a great example of how our strategy works. We're seeing that our current players really want more ways to interact with their favorite IPs, whether it's on mobile or other platforms... This quarter's results really show that,” says Dennis.

According to Durkin, mobile free projectsdo not parasitize games for other platforms. The free-to-play model can coexist with and complement other distribution models, so Diablo Immortal can replicate the success of CoD: Mobile.

"And as for your question, it's not onlyDiablo, but all of our franchises and our teams see an opportunity to drive greater reach, engagement and player investment greater than ever across all of our franchises."

Source: PC Gamer

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