At the Lollapalooza music festival, which is taking place online this year, artificial intelligence performed(AI)
Miquela is a digital avatar who was originally a social media influencer.However, in 2019, the robot released several singles and music videos.Her performance at Lollapalooza was her first in history.
The creators of Miquela are the startup Brud from California.It is one of the most popular avatars on the social network Instagram.According to a report by marketing platform CreatorIQ, Miquela has more than 1.8 million active subscribers.Account analytics showed that Miquela's influence on the audience is2.54%, which is in line with the average of a human blogger.
According to Nicole de Hayor, the mainCEO of Brud, they were offered an avatar performance right after the news that Lollapalooza was being moved online. The company shot a video for "Hard Feelings" especially for this concert. This video was made remotely: the director was from Toronto, the choreographer was from New York, and the programmers and AI specialists were from Los Angeles.
Brud explained that in this video they did not wantembed Miquela into the surrounding world, and made her own universe. The video was made using the Unreal Engine tool, and virtual cameras were used to create the frames.
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