Our research shows that members of Generation Z, young people aged 18 to 25,
They are concerned about the environment and animal welfare. However, most of them are not ready to eat artificial meat and look at it with disgust.Diana Bogueva, one of the authors of the study and employee at the University of Sydney (Australia)
The young part of the Australian population is very concerned about environmental issues. 59% of 227 respondents expressed concern about the environmental impact of livestock farms.
More than 70% of respondents were not ready to switch toartificial meat and considered it less attractive than plant-based counterparts of meat dishes. About 17% of the Zoomers did not want to give up meat in principle and switch to any of its other analogues, another 35% believed that it was possible to switch to soy meat analogues, and 11% and 9% preferred to eat only plant products or even insects.
Only 28% of Gen Z members believe that growing alternative meat is acceptable if they can master this technology so that it does not harm either animals or nature.
About 40% of all study participantsbelieved that in the future it could become a full-fledged alternative to conventional meat products. Skepticism and rejection among survey participants were linked to several different economic and psychological factors, the researchers said.
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