Counterpoint Research reported that Apple has begun to lose market share in wireless headphones. Buyers
In 2019, almost half of all wirelessheadphones accounted for AirPods. Apple's leadership has been undermined by Chinese competitors this year. As a result, the share of the Cupertino-based company was reduced to 35%. Xiaomi is now in second place with a 10 percent share, while Samsung is in third place with a 6 percent share.
Experts believe that Chinese brandsdo offer headphones similar in quality to AirPods at a lower price. Competition between Apple and Samsung is also expected to intensify in the second half of the year with the release of Buds Live, which received good reviews.