It is important to note that most platforms do not allow users under 13 years of age to register. If we also take into account
Over the year, the active global audience of social networks has grown by 10.5%: every day a million new users are registered, or 12 people per second.
Overall, the Internet audience grew by 8.2%(by 346 million people), and unique mobile phone users increased by 2.4% (by 121 million people). If you look at gender indicators, the composition of the social media audience varies markedly from region to region. If in North America 82% of the population over 13 years old uses social networks, then in Central Africa it is only 12%. Women make up 55% of the audience in North America and only 25% in South Asia.
99% of users aged 16–64 yearsused social networks or instant messengers during the month preceding the survey. They spent an average of 2 hours and 22 minutes every day on these purposes. It is noteworthy that 40% of the audience used social media for work purposes.
Facebook remains the most popular platform with 2.6 billion monthly users, while YouTube and WhatsApp share second and third places (2 billion).
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