Digit of the Day: How many purchased smartphones in Russia are used to pay for goods in stores?

55% of smartphones sold in Russia have an NFC module for contactless payments

Group "M.Video-Eldorado"

analyzed the Russian smartphone market for nine months of 2020. Experts have found out how many smartphones purchased in Russia are used to pay for goods in stores.

Judging by the press release from M.Video-Eldorado”, analysts did not count how many people actually use the contactless payment function. Experts roughly estimated their share after finding out the number of NFC-enabled smartphones sold. M.Video-Eldorado claims that such devices accounted for 55% of sales in volume terms.

Experts have concluded that increased demand for smartphones from the middle and upper price segments this year is contributing to the proliferation of devices with the ability to make payments.

In "M.Video-Eldorado" also said that following the results of nine months, Samsung has become the sales leader.