Figure of the day: How much are Russians willing to spend on a smart speaker?

7,500 rubles on average Russians are ready to spend on a "smart" speaker

Yandex.Market service analysts studied

demand for “smart” technology and found out how much Russians are willing to spend on it and what products are popular with them.

The researchers used data on user transitions to online stores in the period from January 1 to October 4 of this year.

This year Russians were most interested in“Smart” speakers - 2.5 times more often than in 2019. Russian users were ready to spend about 7,500 rubles to buy such a device. Mostly they bought Yandex.Station Mini.

Also became popular "smart" scales that can determine the percentage of body fat. The most popular model here was Xiaomi Mi Body Composition Scale 2, which cost about two thousand rubles.

Another popular product is robotic vacuum cleaners. For this device, the Russians are on average ready to give about 17 thousand rubles. The most popular model here is Xiaomi Mi Robot Vacuum Cleaner, which costs about 15 thousand rubles.