The premium segment of smartphones is extremely attractive for all manufacturers due to the possibility
It turned out that the share of Apple increased from 71 to 75%, andthat means 3 out of 4 high-end smartphones sold in 2022 have an apple logo on the lid. Even Samsung, still the leader in the overall smartphone market, managed to sell 5% fewer flagships than in 2021. But things are worst of all for Huawei and Xiaomi, whose sales fell immediately by 44% and 40%, respectively. On the other hand, due to the low base effect, Google and Honor showed growth of 110% and 118%, although they still occupy only 1% of premium market shipments.
Another interesting fact was thatdespite the global drop in smartphone sales by 12% in 2022, the premium market in unit terms not only survived, but even showed growth by 1%. And it now accounts for 55% of all buyer money coming into the industry.
© Vladimir Kovalev.
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