ALLO company spoke about innovations in the proprietary application, and also shared its statistics
Statistics
The ALLO mobile application has been helping for seven yearscustomers to choose and buy goods in a mobile format. The number of app users is growing every year, and in 2021 it gained its maximum dynamics: the number of downloads increased by a third and now stands at more than five million. In 2022, the rating of the app has increased: from 4.5 to 4.7 in the App Store and from 4.7 to 4.8 in Google Play.
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The share of mobile shopping in Ukraine is rapidlyincreased during the COVID-19 pandemic and remains at the same level: in 2021, the number of purchases through the ALLO app increased by almost a quarter (+23%), while profit on ordered goods increased by 44%; the level reached before the war was maintained in 2022.
The most active clients were aged25-34 years old, they are caught up in the number of purchases by customers aged 35-44 years. Orders from men are 58% versus 42% from women, and compared to 2021, the share of women has increased by 7 percentage points (p.p.).
Peak shopping times – day, 12:00, 13:00 and 11:00, and the most active months – November and December. The most purchases during 2022 occurred on the 21st and 20th days of each month. A record number of buyers for the year used the ALLO application to select and purchase goods at competitive prices on November 21, 2022, but a few days later traffic dropped by almost a third due to a Russian missile attack on the Ukrainian energy system. But in 2021, the traffic peak occurred later: on November 26, Black Friday, mobile traffic doubled.
The most popular purchase last year werepower banks 20000 mAh and 10000 mAh. Unusual orders included a set of disposable anti-dust masks and an inflatable boat, Ladya. Fitness bracelets, smart watches, Wi-Fi routers, headphones, power banks, TVs, smartphones, tablets and laptops – These are the most popular categories of the ALLO application. And the top brands of 2022 were IQOS, POCO, Baseus and JBL.
What's new
Even during the war, the ALLO team of developers and designers continued to update the application and add new functionality.
- The product card has been completely redesigned, in particular, the size of the photo has been increased, so users can see in detail the product they are interested in.
- Navigation between categories and subcategories has become more convenient, as well as by product parameters, such as color, memory, etc.
- The view of the block of video consultations with ALLO sellers has been updated; it is now inactive during times when live consultations are not available.
- There is a new feature to notify users that they have added an item to their shopping cart.
- Recommended products, bestsellers and new items have been added to the main screen of the application.
- Added widget “Contact us” to communicate with the ALLO contact center, now the client can immediately write a message in the messenger or call.
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Plans
The ALLO Money section will be updated by the end of the year:It will become more convenient for customers to see accrued and debited cashback. The redesign will also affect the product catalog. In the “My orders” section users will soon see order details: delivery route, package contents, order cost. We are currently developing an option to recommend all possible accessories for the ordered product, so that it is convenient for customers to make the necessary purchases.
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ALLO mobile application: design update and growth of female audience
</ p>The ALLO mobile application has been helping for seven yearscustomers to choose and buy goods in a convenient mobile format. The number of app users is growing every year, and in 2021 it gained its maximum dynamics: the number of downloads increased by a third and now stands at more than five million. In 2022, the rating of the application increased: from 4.5 to 4.7 in the App Store and from 4.7 to 4.8 in Google Play.
IQOS, POCO, Baseus and JBL – the most popular brands in the ALLO application
The share of mobile shopping in Ukraine is rapidlyincreased during the COVID-19 pandemic and remains at the same level: in 2021, the number of purchases through the ALLO app increased by almost a quarter (+23%), while profit on ordered goods increased by 44%; the level reached before the war was maintained in 2022.
Older clients remained the most active25-34 years old, they are overtaken in terms of the number of purchases by clients aged 35-44 years old. Orders from men account for 58% versus 42% from women, and when compared to 2021, the share of women increased by 7 percentage points (pp).
Peak shopping times – day, 12:00, 13:00 and 11:00, and the most active months – November and December. The most purchases during 2022 occurred on the 21st and 20th days of each month. A record number of buyers for the year used the ALLO application to select and purchase goods at competitive prices on November 21, 2022, but a few days later traffic dropped by almost a third due to a Russian missile attack on the Ukrainian energy system. But in 2021, the traffic peak occurred later: on November 26, Black Friday, mobile traffic doubled.
The most popular purchase last year werepower banks 20000 mAh and 10000 mAh. An unusual order was a set of disposable anti-dust masks and an inflatable boat Boat. Fitness bracelets, smart watches, Wi-Fi routers, headphones, power banks, TVs, smartphones, tablets and laptops – These are the most popular categories of the ALLO application. And the top brands of 2022 were IQOS, POCO, Baseus and JBL.
Product card redesign and new functionality
Even during the war, the ALLO team of developers and designers continued to update the application and add new functionality.
1. The product card has been completely redesigned, in particular, the size of the photo has been increased, so users can examine in detail the product they are interested in.
2. Navigation between categories and subcategories, as well as by product parameters, such as color, memory, etc., has become more convenient.
3. The view of the block of video consultations with ALLO sellers has been updated; it is now inactive during times when live consultations are not available.
4. A new function has appeared to notify users that they have added an item to the cart.
5. Recommended products, top sellers and new items have been added to the main screen of the application.
6. Added widget “Contact us” to communicate with the ALLO contact center, now the client can immediately write a message in the messenger or call.
“The ALLO mobile application was developedespecially for the convenience of our customers back in 2016. Every fifth online user makes purchases on the ALLO marketplace through the application. It is absolutely free, without advertising, and also allows you to earn bonus ALLO Money for registration, as well as use ChatGPT. The application is constantly updated – I'm sure customers have already noticed the changes. And over time, using the application will become even more convenient. We are now on the way to turning the ALLO mobile application into a SuperApp. This is one of the company's strategic objectives”, – says Maxim Vedeneev, director of digital technologies at ALLO.
Product catalog redesign – plan until the end of the year
The list of goods will undergo changes:customers will immediately see discounts, available colors, the number of sellers, and whether the product is included in the promotion. By the end of the year, the ALLO Money section will be updated: it will become more convenient for customers to see accrued and debited cashback. The redesign will also affect the product catalog. In the “My orders” section users will soon see order details: delivery route, package contents, order cost. We are currently developing an option to recommend all possible accessories for the ordered product, so that it is convenient for customers to make the necessary purchases.
Mobile shopping – this is a convenient waydo shopping. The share of mobile traffic is growing in the world and in Ukraine. Mobile application ALLO – These are iOS and Android versions of the national ALLO marketplace with millions of necessary products in the catalog from the ALLO seller and marketplace partners. In the ALLO application you can find out about promotions, discounts and advantageous offers for the purchase of necessary goods. In the ALLO mobile application, users can find special discounts when purchasing goods, details of the order parcel route and access to the ALLO Groshi loyalty program.
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