96% of US iPhone users banned apps from tracking data

The new data comes from Verizon-owned Flurry Analytics.They claim to have gathered information about

million mobile apps. Flurry says it will update the data daily so that users can see the trend as it unfolds.

Based on data from a million applications,Flurry Analytics claims that US users only agree to surveillance 4% of the time. The global indicator is significantly higher - 12%, but it is still lower than the experts' estimates.

Flurry Analytics data shows thatusers abandon tracking more often than polls conducted prior to iOS 14.5 predicted. One such survey found that just under 40%, rather than 4%, would agree to tracking when asked to do so.

The first flexible iPhones could arrive in 2023

Apple released iOS 14 late last month.5, there the company began to enforce a policy called Application Tracking Transparency. Apps for iPhone, iPad and Apple TV must now ask users for permission to use IDFA (ID for Advertisers), tracking user activity across multiple apps for data collection and ad targeting purposes.

This change met with resistance fromcompanies like Facebook, whose revenues depend on the use of user data to target ads. The social network released an ad claiming that the change would not only harm Facebook, but also destroy small businesses around the world. Shortly thereafter, Apple CEO Tim Cook attended a data privacy conference and gave a speech in which he sharply criticized Facebook's business model.

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