A bottle of wine and a newspaper: a symbolic invitation to the launch of Xiaomi 12S

The presentation of the Xiaomi 12S family, the date of which was announced a little earlier, is the most important event for

companies.To highlight this, Xiaomi sent special invitations to journalists, replete with symbolism. They are a wooden case containing a bottle of German white wine Rheingau Riesling, the grapes for which originally grew in the Rhine Valley, Germany. Nearby, in the town of Wetzlar, on the Eisenmarkt square in 1914, a photograph was taken with the first Ur-Leica camera. It was this photo that Xiaomi posted on the newspaper in which the bottle of wine was wrapped. Next to the original is another photo from the same angle, apparently taken on a Xiaomi 12S Ultra - more than 100 years later.

Thus Xiaomi points to a mergera century of Leica experience combined with modern innovation, once again ushering in a new era of mobile photography. However, alternative, humorous interpretations immediately formed among Chinese fans: “You will need this bottle after you see the device” and “Old wine in a new bottle” with a hint that the Xiaomi 12S Ultra will not be too different from the Mi 11 Ultra in terms of cameras - at least that’s what numerous rumors claim. We will find out whether this is so next Monday.

© Vladimir Kovalev.

Sourced from weibo.com