A separate online publication about the life of bloggers will be launched in Russia

The Russian media company Gazprom Media will launch a separate online publication about the life of bloggers called

SRSLY.

The company is currently looking for employees for a newportal. It is expected that this will be a publication “about luxury and influence on the Internet.” It will talk about bloggers, the film industry, fashion, culture, art, psychology, technology and science. The launch of the project is scheduled for March.

Gazprom-Media expects that the resource willread by users aged 18-35, “who follow the lives of bloggers and spend a lot of time on social networks.” In addition, the publication intends to publish its own ranking of bloggers.

Sources of Kommersant suggested that in suchthe publication may be invested "not less than 10 million rubles." But SRSLY has no direct competitors. However, according to media managers, now in the country is not the best time to open new publications. Earn a new resource is going to native advertising.