A week after buying Twitter: what Elon Musk managed to do with the social network

Trolling Mask, sleepovers in the office and expert opinions on what is happening. 

Available "tick" and the end of free
social network

Last week Twitter launched a paidsubscription for Twitter Blue users. For now, its only function is to receive a verification sign, the coveted “blue tick”. It costs $7.99 per month. The innovation was announced by the new owner of the social network, Elon Musk. For now, only iPhone owners in the USA, Canada, UK, Australia and New Zealand can pay for the blue tick.

Security experts greeted the initiative withoutspecial enthusiasm. They expressed concern that paid and easily accessible verification would lead to the spread of fake accounts and content. As well as a general decrease in trust in the social network.

It also became known today that Twitter maybecome paid for all users. This was reported by a source familiar with the situation, but it was not officially announced. It is reported that Elon Musk is seriously discussing the issue of making access to the social network a monthly subscription. The reason is simple: Twitter Blue's subscription "did not bring in the expected profits." Users will reportedly only be able to use Twitter for free for a limited amount of time per month. If you exceed the limit you will have to pay extra.

As for fakes, the new owner of Twitter felt the consequences of the decision himself. 

Elon Musk trolled

Some celebrities have changed their names on Twitter(but not accounts) to "Elon Musk". As a result, on Sunday the businessman wrote on his account that Twitter will permanently block any account on the social network that impersonates another. 

So, the account of comedian Kathy Griffin was banned on Sunday after she changed her pseudonym to Musk. She told a Bloomberg reporter that she also used his profile picture.

Actress Valerie Bertinelli likewiseadopted the pseudonym Musk, posting a series of tweets in support of Democratic candidates on Saturday before returning to her real name. “Okay docks. I had fun, and I think I got my point across, ”she later wrote on the social network.

Joined the trolling flash moband ordinary users by creating fake Musk accounts. They decided to clearly show that the idea of ​​a paid “tick” for $8 is bad and will lead to verification only leading to a loss of trust in the social network. The social network was flooded with fake accounts with an avatar, username and usernames like the new general director.

The most accurate source of information in the world

It is noteworthy that at the same time newTwitter Inc's owner said on Sunday that the platform's mission is to "become the most accurate source of information about the world." However, this has sparked debate about how this will be achieved and who even decides what is accurate. “Twitter should become the most accurate source of information about the world. This is our mission,” Musk said on Sunday.

His tweet promptly generated tens of thousands of replies.and sparked a lively debate about how the mission would be carried out. “Exactly who?” asked Twitter founder and former CEO Jack Dorsey.

Mass layoff 

Musk fired the CEO last week.director Parag Agrawal; and Twitter's chief financial officer and its head of legal affairs, public policy, and trust and security. A few days later, Twitter fired about half of the staff. The department responsible for preventing the spread of disinformation was the least cut, the company said on Friday.

The tweets of the employees of the social network reported,that those impacted included teams that were responsible for communications, content curation, human rights, and machine learning ethics, as well as some development and engineering teams.

By the way, one of the reasons for the flash mob trolling Musk- protest against mass layoffs. It is reported that half of Twitter employees have already received notice of dismissal, the other part of the workers is forced to work 12 hours every day. Office employees share photos on the social network. They show how even the heads of some departments laid out their sleeping bags in order to stay at work until the morning.

Pictured above is Esther Crawford, director ofmanaging social media products, wrapped in a sleeping bag, sleeping on a mat and wearing an eye mask. “When you need something from your boss at elon twitter,” wrote Evan Jones, collaborator and product manager at Twitter Spaces, around 2:00 AM New York time on Wednesday.

This move ends a week of chaos and uncertainty inthe future of the company under new owner Elon Musk, the world's richest man, who tweeted on Friday that the service is experiencing a "significant drop in revenue" due to backtracking advertisers.

What do the experts think about this?

Elon Musk 'don't know what he's doing' with Twitter and“puts everyone on edge,” one social media executive said after major brands suspended ads on the platform and the company laid off thousands of employees. Bruce Daisley, Twitter's vice president of Europe, the Middle East and Africa from 2015 to 2020, said he was devastated by Twitter's undemocratic changes and would "won't hesitate" to leave the platform if a good alternative emerged.

I think Elon believed that he would come and solve everything,… everything is much more complicated. Judging by his actions, it is obvious that he does not know what he is doing.”

Bruce Daisley, VP of Twitter on The News Agents podcast

Daisley, who was the most seniorhead of Twitter in London, also criticized Musk's plan to charge users $8 a month for blue ticks. He said in an interview with the Observer that the businessman traded "the legitimacy of trusted sources" for "pocket money". “The fact that we do not have the right to do so is undemocratic,” Daisley concluded.

On the other hand, Barry Diller, chairman of the IACand Expedia, said on CNBC's Squawk Box that Twitter, which he says is Elon Musk's toy, will become a "much smaller business" under new ownership. Diller added that he thinks Musk is "quixotic" but "very rational" and he thinks Musk will stay with the company.

This is an unusually rich man, and he bought a toy. How long he will use it, we do not really know, but he is not going to leave.

Barry Diller, Chairman of IAC and Expedia on Squawk

Diller said he thinks Musk will figure out how to improve the social network and make it more attractive, but he's not sure if Twitter will be the next super app.

Whether this is so, time will tell.

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