Apple controls 59% of the North American smartphone market as Samsung and Motorola sales plummet

Apple continues to lead the North American smartphone market.

share in the first quarter of 2023, while the performance of Samsung and Motorola fell sharply.

What is known

Apple was able to deliver 20.3 millionsmartphones in the reporting period, which is 2% more than a year ago. The share of the company from Cupertino increased immediately by 8% and amounted to 59% against the backdrop of a general market decline.


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Samsung and Motorola, which are in the top 3, sharplyworsened their performance. The South Korean company shipped 7.9 million models compared to 10.5 million a year earlier, which corresponds to a decrease of 25%. The market share fell from 27% to 23%.

American brand Motorola, which is ownedLenovo, failed even more. Deliveries were reduced immediately by 40% - from 4 million to 2.4 million units. Now the company controls 7% against 10% of the market.


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But Google was able to increase sales by 20%, to1.4 million. TCL also got into the top five. All other companies shipped a total of 1.4 million smartphones, a third less than in the base period. Their total share was 4% of which about half are Nokia and OnePlus. Overall, the North American market sank 11%. Deliveries fell from 39.1 million to 34.6 million smartphones.