Interbrand Consulting Agency has presented its traditional annual ranking of the most expensive brands,
Who is in the lead
For the seventh consecutive year, Apple and Google ranked first and second in the ranking. The first was valued at $ 234.241 billion, the second at $ 167.713 billion. And this is + 9% and + 8% per year, respectively.
In third place is Amazon, which managed to increase its value by 24% in just a year. Now the company is worth $ 125.263 billion.
Next up is Coca-Cola (4% decline, to $ 63,365billion), Samsung (2% increase, to $ 61.098 billion), Toyota (5% increase, to $ 56.246 billion), Mercedes-Benz (5% increase, to $ 50.832 billion), McDonald's (4% increase, to $ 45.362 billion) and Disney (an increase of 11%, to $ 44.352 billion).
By the way, over the year, Disney rose from 14th to 10th place. But Facebook (a drop of 12% to $ 39.857 billion) left the top ten and dropped to 14th place.
The total cost of brands of companies from the top 100 is now estimated at $ 2.13 trillion. At the same time, technology companies from the list showed an increase of 9% over the year.