Apple began to ban applications in the App Store that collect user data without asking

With iOS 14, Apple has put a lot of emphasis on data security and privacy, and now it looks like

new functions began to be implemented.

What happened

With the release of iOS 14.5 should be fully operational with the new functions for protecting user data. Developers must now tell users what data they will collect about them, as well as request permission to collect this data.

As we approach the launch of this new optionApple has begun rejecting apps in the App Store that use third-party SDKs to collect data without user consent. First of all, this is the Adjust SDK - one of the tools for removing the "fingerprint" of the device. It uses several attributes, such as device model, IP address, and other data, to identify a person on the Internet. Apps often use this data to analyze their audience in depth or to sell ads.

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At the same time, the Adjust SDK not only does not provideusers can opt out of tracking, but also offers developers alternatives to continue tracking after Apple introduces new transparency rules.

The feature will become part of iOS 14.5, which is expected to be released to all users this spring. And Apple's new privacy policy has already upset some big companies like Facebook, whose main income comes from advertising.

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