Apple began to ban applications in the App Store that collect user data without asking

With iOS 14, Apple placed a big emphasis on data security and privacy, and now it seems

new functions began to be implemented.

What happened

With the release of iOS 14.5 should fully implement new functions to protect user data. Developers must now tell users what data will be collected about them, and also ask for permission to collect that data.

As the launch of this new option approaches.Apple has begun rejecting apps from the App Store that use third-party SDKs to collect data without user consent. First of all, this is the Adjust SDK - one of the tools for taking a “fingerprint” of a device. It uses several attributes such as device model, IP address and other data to identify a person on the Internet. Apps often use this data to deeply analyze their audience or sell advertising.

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At the same time, Adjust SDK not only does not provideusers the ability to opt out of tracking, but also offers developers alternatives to continue tracking after Apple implements new transparency rules.

The feature will become part of iOS 14.5, which is expected to be released to all users this spring. And Apple's new privacy rules have already upset some big companies like Facebook, whose main revenue comes from advertising.

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