Apple bought the Russian brand AirTag

Russian company ISBC, registered in Zelenograd, announced an international transaction and sale

AirTag brand. As it turned out, Apple became the buyer.

What bought

For over 5 years, AirTag brandedRFID key rings for identification. They can be used to access offices, fitness centers, manufacturing, events, etc. And last year they were certified as a means of payment by the international payment systems MasterCard and Visa.

Now these key rings will be released under the ISBC brand.

Unfortunately, ISBC representatives did not disclose details of the transaction.

“The confidentiality conditions do not allow usto disclose the details of the transaction, but we are confident that the future of the AirTag trademark that we invented and registered on the international scene will be bright and soon the whole world will recognize and love the new product under this name, ”the company says.

Why is it Apple

Most likely, under the brand AirTag "apple"the manufacturer will release an accessory for tracking the location of small items. Rumors of such a development appeared a few months ago, and recently in iOS 13.2 found mention of AirTag. The code contains a description of the RFID tag, which can be attached to any item and track it through the application.

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