Apple has decided to conquer Hollywood: the company will spend $1 billion a year on films that will be shown in cinemas

Apple decided not to stop at producing gadgets and to seriously engage in the film industry.

Bloomberg's sources say Apple plans to spend $1 billion a year on producing films that will eventually be released in theaters.

What does it mean

So far, the tapes are mostly of our own production.are intended only for the Apple TV+ streaming service. But the company already has experience with big screens: some films were released in cinemas, but these were in limited quantities and were released for several weeks. But Apple's ambitions grew after its film CODA won the Oscar for Best Picture.

Now the company intends to show itsnew releases in thousands of cinemas, and within a month after the premiere. Potential releases for this year include Martin Scorsese's Killers of the Flower Moon, starring Leonardo DiCaprio, and the Matthew Vaughn-directed spy thriller Argylle ( Matthew Vaughn and Napoleon, Ridley Scott's drama about the French conqueror.

At the same time, cinemas can also become an advertising platform for the Apple TV+ service, which does not yet have many subscribers - from 20 to 40 million.

Bloomberg writes that Apple has contactedto film studios asking for a partnership to release a few films in theaters this year and a few more films in the future. For example, a Scorsese film will be released by Paramount Pictures, since the project was created at that studio.