Apple demonstrated professional video capabilities of the new iPhone 11 Pro

Apple smartphones are famous not least because of their video capabilities. But in this matter

the company's latest flagship, iPhone 11 Pro,simply surpassed not only its competitors, but also its own predecessors. And to show off what creatives can achieve with the new iPhone's camera, the company enlisted the help of professional video producers to create a new video.

The video itself is called Fire & Ice (Fire andIce), and was created by Donghun Jun and James Thornton from Incite. In their work, both authors decided to demonstrate completely different forms of fire and ice, while also using completely different environments. The main emphasis during the shooting was on the extensive capabilities provided by the iPhone 11 Pro camera, which Apple representatives spoke about from the stage during the presentation of the smartphone.

It is worth noting that this is not the first collaborationApple company and authors from Incite - at the beginning of 2019, they also created a video demonstrating the capabilities of last year's Apple flagship in the face of the iPhone XR.