Apple dominates the global wearables market, but lags behind even unknown brand XTC in China

The analytical agency Canalys summed up the results of the third quarter in the wearable electronics market, where it is confident

Apple continues to lead, but not in all countries. In the reporting period, 49 million devices were shipped to the global market, which is 3.4% more than a year ago.

What is known

American company dominates the global marketwearable watches and sports bracelets. It has a share of 20%, which is twice as much compared to the pursuer in the face of Samsung. Compared year-on-year, shipments of smartwatches from the two manufacturers grew by 37% and 16%, respectively.

Xiaomi failed the third quarter, because.sales of wearable gadgets fell by 38%. With a share of 9%, the Beijing-based company ranked third. The Indian brand Noise suddenly moved into fourth place, which in the third quarter of 2022 sold 223% more devices than a year ago. It has a 7% share, just like Huawei with a 29% drop in shipments.

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In China, Huawei is also not doing wellway, although this does not prevent the manufacturer from Shenzhen from leading with a share of 24%. Huawei no longer dominates shipments fell by more than a quarter (27%), while Xiaomi increased its share to 22%.

Third place is unexpectedly taken by an unknownXTC brand with a 10% share. He even managed to bypass Apple, despite the fact that the latter increased supplies by more than one and a half times (53%). The Cupertino-based company controls 9% of the market. The top five is closed by OPPO with a share of 7%.