Apple has dramatically increased the price of the iPad mini everywhere except the US

Apple's pricing policy has always been aggressive: the company does not hesitate to put bold price tags. WITH

on the other hand, she extremely rarely resorts toincreasing the prices of already released devices. However, the recent release of the entry-level iPad 10, which seriously increased the price relative to many generations of its predecessors (£499), breaking the logic of pricing outside the US, because as a result, the iPad mini 6 became Apple's cheapest tablet. They decided to radically correct the situation by immediately adding 90 pounds to the price of the one-year-old iPad mini 6 - now in the UK it costs 569 and 749 pounds (64 and 256 GB) versus 479 and 619 pounds the day before, which is as much as 19 and 21% more expensive.

A similar situation is observed in other EU countries.For example, in Italy, the iPad mini 6 now costs 659 and 859 euros, although it was previously offered for 559 and 729 euros - almost the same + 18% to the price. Slightly more modest growth is observed in the Asia-Pacific region: in Australia, for example, iPad mini has risen in price by 11%. At the same time, there were no price jumps in the US, because the iPad 10 was initially priced at $ 50 cheaper than the iPad mini 6.

© Vladimir Kovalev.

Sourced from macrumors.com