Apple has increased the amount of advertising in the App Store, but has already had to give back

For many years, there was an unspoken rule according to which advertising inside the OS shell was found only in

inexpensive smartphones, while expensiveflagships were freed from annoying banners. In 2020, Apple and Samsung decided to break this rule, almost simultaneously starting to gradually introduce advertising into iOS and One UI, for which they were immediately criticized (1, 2). Apparently, the experiment was considered successful, because this week Apple officially announced an increase in the number of slots for advertising banners in the App Store.

Almost immediately complaints began to appear fromusers pointing out the almost malicious nature of the selected ads. For example, algorithms offer gambling when asking for “getting rid of addictions,” video chats for adults when searching for reading services, dating apps when asking for “strengthening marriage,” and in the children’s section poker is even offered . True, this morning Apple hastily commented to MacRumors, in which it announced the “suspension of advertising for gambling and certain other categories” due to numerous complaints from developers and users. True, suspension does not mean refusal at all. We are watching!

© Vladimir Kovalev.

Sourced from developer.apple.com | macrumors.com | twitter.com